Eric Garvey
Tourism strategy,
measured in outcomes.
EJG is a destination and tourism strategy practice serving DMOs, tourism offices, and hospitality operators nationwide. We bring more than twenty years of operating experience to engagements built around outcomes the client can measure: per diem rates increased, revenue lifted, funding secured, brands repositioned. The destination, the operators, and the community share an interest in tourism done well. Based in Florida's Space Coast.
Featured engagement
GSA Per Diem Rate Optimization
Federal travelers generate billions in lodging demand annually, at rates set by a process most communities never engage with. We help tourism offices and DMOs navigate GSA's rate-setting methodology to achieve increases that flow directly to hotels, tax receipts, and local economies. Engagement combines upfront analysis with success-based fees tied to achieved rate increases.
Request an opportunity review →Practice areas
Destination Marketing & Brand Strategy
Brand positioning for tourism destinations
Tourism Project Management
Public-private project coordination
Association Structuring
Formation, restructuring, and grant eligibility
Revenue Management
Rate, mix, and portfolio strategy
Business Development & Distribution
Channels, partners, and travel-trade
Communications & Stakeholder Strategy
Boards, stakeholders, and public messaging
About
Eric Garvey is a tourism and destination strategy executive with more than twenty years of experience across destination marketing, hospitality operations, and national tourism policy.
He led the Space Coast Office of Tourism in Brevard County, Florida from 2014 to 2018, growing the office's lodging tax revenue past $10 million and unifying six communities under a single destination brand. He chaired the U.S. Department of Transportation's National Advisory Committee on Travel and Tourism Infrastructure, and earlier led destination marketing for Georgia's Jekyll Island Authority.
Eric currently oversees a multi-property portfolio for Baugher Hotel Group on Florida's Space Coast and serves as President of the Cocoa Beach Area Hotel & Lodging Association. EJG is his consulting practice for destinations and tourism operators nationwide.
Approach
Every engagement starts with the numbers.
Tourism is a data-rich industry that mostly underuses its data. The first job in most engagements is finding the signal that matters and translating it into a recommendation someone can act on.
How we work →Work with EJG
Get in touch.
For engagement inquiries, opportunity reviews, or general questions:
Florida's Space Coast